Summary
Trust, the Trust tab in AI Commerce Visibility, shows what AI assistants say about a store’s reliability at the moment a shopper decides whether to buy: whether delivery dates are kept, how the delivery goes, and how returns are handled. It compares your own store with marketplaces and competitor stores on these three fixed attributes and shows the sources the assistants drew on.Who it’s for
E-commerce, logistics and operations teams. A shopper’s assistant checks a store’s delivery and returns reputation before it recommends where to buy, and that reputation is built from what customers say online. This tab shows how your delivery promise, delivery experience and returns are described, so operations and marketing can act on the same record.Key benefits
- Three attributes everyone understands. Estimated delivery date, delivery experience and returns are the same for every category and every store, so comparisons are direct.
- You see where your store stands. A trust chart and a ranked list compare every recommended store, tagged by type, on the three attributes.
- You see the gap against any store. Select a marketplace or competitor to compare attribute by attribute, with an explanation of why the delivery, delivery date or returns perception differs.
- You see the sources. The store detail panel lists the publications, articles and reviews that discuss its delivery and returns, tagged by source type.
- It connects to what you can fix. Clear delivery promises, accurate delivery dates and simple returns are what the assistants read about, and the rest of Perform.AI runs them.
How it works
Data used
The Trust tab uses only prompts in the Trust prompt category, for instance “Is this online store reliable for delivery?”. The values describe how AI assistants talk about a store’s delivery and returns, drawn from the reviews, articles and other public content they reference, not from your internal delivery data. No integration with your carriers or warehouse is needed.Trust attributes
The three attributes are fixed and do not change with the product category.
Each attribute is read from the sentiment of the content the assistants cite on that topic, for instance reviews that mention late deliveries or praise an easy return. A higher value means the content the assistants draw on describes the store more positively on that attribute. An overall trust value combines the three.
Chart and ranked list
- Trust chart. A bar chart of the overall trust value per store, current period against the previous period, filterable by AI model, market and competitors.
- Ranked store list. Rank, logo and domain, store type, average value and the value per attribute, colour coded. Searchable by store name or domain and sortable by any column.
Store detail panel
Selecting a store opens a panel with:- Trust comparison. A bar chart comparing the store’s three attribute values with the store you select, current period against previous period.
- Attribute explanation. Each attribute expands to explain why delivery, delivery date or returns perception differs from the selected store, drawn from what the assistants said.
- Citations. The articles, reviews and comparison pages that discuss the store’s delivery or returns, with the count per source, links, and a source type tag such as editorial, comparison or retailer.
How to read it
- A marketplace or competitor ahead of your own store on EDD or returns means the assistants direct shoppers there on reliability grounds.
- A low EDD value usually points to the promise rather than the trucks: unclear or missing delivery dates on product pages, or reviews about missed dates.
- The citations show which publications and review sites shape the perception, so you know where to address a complaint or where coverage is missing.
Set up in the portal
No configuration is needed beyond an active product category. Go to AI Commerce Visibility > Trust.- Select the product category at the top of the page, then narrow by market, AI model, competitors or persona.
- Read the trust chart and find your store in the ranked list.
- Select the store ranked above you to open its detail panel and compare the three attributes. Expand an attribute to read the explanation.
- Scroll to the citations to see which reviews and publications informed the assistants.
- Select View Prompts on the chart to open the prompts and answers behind it.