> ## Documentation Index > Fetch the complete documentation index at: https://developers.perform.ai/llms.txt > Use this file to discover all available pages before exploring further. # Sources > Sources shows which domains and pages AI assistants cite when answering prompts in your category, who owns them, and which ones to work on first. **Available to all AI Commerce Visibility customers.** ## Summary Sources, with its companion Citations tab, shows which sources and pages AI assistants draw on when they answer questions about your category, who owns those sources, what the assistants quote from them, and what to do next. The Sources tab works at domain level; the Citations tab lists every cited page, ranks the pages by how much each is worth working on, and opens a content draft for the pages you can act on. ## Who it’s for Brand marketing leads and anyone responsible for how the brand appears in AI answers, with SEO, digital and e-commerce managers who need a content and outreach plan. Brands can already see that AI assistants mention them; these tabs show why, and which sources to work on. ## Key benefits * **You see which sources shape the answers.** One row per cited source, with its type, who owns it, how often it is cited and which AI assistants cite it. * **You see your share of mentions.** Share of Voice compares your brand's mentions with your tracked competitors' across all cited content. * **You see the exact phrases.** The source detail lists the top cited pages with the phrases the assistants quoted and the prompts that led there. * **Pages are ranked by what is worth doing.** The Citations tab gives every page a prioritisation, an access level and a suggested action: content, outreach or monitor. * **You can act in the same session.** **Create content** on a source or **Generate content** on a page opens the content flow with the citation already selected. ## How it works ### What counts Both tabs analyse only prompts in the Product, Brand and Merchant prompt categories. A citation is an AI answer that draws on a source for a category or brand question. The page filters, product category, date range (last 30 days, 3 months or 6 months), market, personas and AI models, apply to every chart and table on the tab. Search narrows the table only. ### Classification Sources are classified by ownership using your account's domain configuration. | Classification | Meaning | | - | - | | Owned | Your brand's own domains | | Competitor | Domains configured as competitors | | Public | Everything else | If your Owned and Competitor domains are not configured, every source shows as Public. ### Sources tab **Dashboard cards** | Card | What it shows | | - | - | | Classification | Tracked sources split into Owned, Competitor and Public, counted as distinct domains | | Source type | The top five source types, counted as distinct domains | | Share of Voice | Your brand's share of mentions against the top four competitors, with the rest grouped as Others | The Classification and Source type cards count domains, not citation volume. Share of Voice counts mentions, not prompts: one response can mention several brands. For example, with 50 mentions for your brand, 30 for one competitor and 30 for another, your share is 50 of 110, or 45%. The chart names only the top four competitors; everyone else is grouped as Others and the percentages still add up to 100%. **Source table** One row per cited source: rank, source, source type, classification, citation coverage, the AI models that cite it, and last updated. Searchable, sortable by source, citation coverage or last updated, with 10, 25 or 50 rows per page. Every metric has a tooltip. | Metric | What it means | | - | - | | Citation coverage | How often a source is cited compared with the responses that cite it | | Citation share | A source's share of all citations | | Prompt responses | The responses that cited the source, with the share of prompts and the change in percentage points | | Unique citations | Distinct pages cited within the source | | Sentiment | How a citation portrays your brand, read only from phrases that mention your brand; shown per cited page, not per source | **Source detail** Selecting a row opens a panel with the source name, domain, category and ownership badge; five summary tiles (total citations, citation share, prompt responses with trend, unique citations, models); the top five cited pages, each with its sentiment badge, how often it is cited, the exact phrases the assistants quoted, and prompt chips that open the Prompts page; and, on sources that are a good fit for content, a **Create content** action. **View all citations** opens the Citations tab filtered to that source. ### Citations tab The Citations tab goes one level below Sources and lists every page the assistants cite in the category. * **Volume row.** Unique prompts, prompt responses, citations, and citations per prompt response. * **Mention share.** Your brand against its top four competitors, by citations naming each one. Your bar is labelled (You). * **Positioning.** How prominently your brand is placed on the cited pages: Strong, Fair, Weak or Not mentioned. * **Sentiment.** A donut weighted by citations with the average in the centre. Pages that do not mention your brand are their own slice and are never counted as Neutral. **Cited pages table** | Column | What it means | | - | - | | Citation | The cited page. Selecting the source name opens that source on the Sources tab. | | Source type | The type of the page's source | | Occurrences | How often the assistants cited the page in the period | | Mentioned | Two marks: whether your brand, and whether any tracked competitor, is named on the page | | Sentiment | How the page portrays your brand, from the sentences that name it. Shown as a dash when none do. | | Prioritization | How much the page is worth working on. Combines reach (how many prompts cite the page and how often), access, how often answers citing the page leave your brand out, and what the page says about your brand. Shown as a dash for pages with too few citations. | | Suggested action | Content for pages you can publish to, Outreach for pages that do not take contributions, Monitor for competitor pages | The table opens sorted by Prioritization; every column is sortable, with 10, 25 or 50 rows per page. **Access** describes how easily you can get your content onto the source: Direct for owned sources, Easy for public sources that take contributions, Hard for public sources that do not, Not possible for competitor sources. Positioning is for display only and does not feed Prioritization. **Cited page detail** Selecting a row opens a panel with the recommended action and a **Generate content** button where you can act; the citation details, including positioning and access; the prompts citing the page with the AI models that cited it, each linking to the Prompts page; and every tracked brand's positioning on the page, expandable to the passages the assistants lifted from it. If a content brief is already in progress for the topic, the panel shows its status instead of the button. ### Limits | Topic | What to know | | - | - | | Data refresh | Data updates each period, not in real time. | | Cited pages on the Sources tab | The source detail shows the top five pages. **View all citations** opens the full list on the Citations tab. | | Citations tab filters | Market, personas and AI models only. No filters by sentiment, access, action or source type, and no comparison with a previous period. | | Prioritization | Shows which pages are most worth working on. It does not show that a page causes or costs you visibility, and the weighting may be tuned, so values can shift. | | Not included | Publishing or CMS integration, outreach or CRM, editing competitor pages, classic SEO or backlink tooling. | ## Set up in the portal Configure your domains first so that sources are classified correctly. 1. Go to **AI Commerce Visibility** > **Configuration** and set your Owned domains and your Competitor domains. 2) Go to **AI Commerce Visibility** > **Sources**, select the product category and date range, and narrow by market, persona or AI model. 3) Read the three cards, then open a source row to see its top cited pages, the quoted phrases and the prompts behind them. 4) Select **View all citations** to open the Citations tab filtered to that source, or go to **AI Commerce Visibility** > **Citations** to see every cited page sorted by Prioritization. 5) Open a page row to read what the assistants lifted from it. Where the suggested action is Content, select **Generate content** to open the content flow with the citation selected. See [Content Generation](https://developers.perform.ai/products/ai-commerce-visibility/content-generation.md). ## FAQ ### Why are all my sources showing as Public? Your Owned and Competitor domains are probably not configured. Set them under **Configuration** and the sources are classified correctly. ### Why does a cited page have no sentiment? The page does not mention your brand. Sentiment is read only from sentences that name your brand; phrases about competitors alone are not counted. ### Why doesn’t my Share of Voice match my mention rate? Share of Voice divides your mentions by the total mentions across all tracked brands, and one response can mention several brands. It is a share of all mentions, not a share of prompts. ### Why don’t I see Create content on some sources? It only appears on sources that are a good fit for new content. On the Citations tab, the **Generate content** arrow only appears on pages with a Content action, and not while a brief is already in progress for that topic. ### Why does Mentioned show a cross when the detail says my brand was mentioned? Mentioned counts names on the page itself. Mentioned in the prompt response counts names in the AI answer, which can name your brand even when the page does not. ### Does it publish content for me? No. Content generation creates a draft, saved in the content library. You review it and publish it on your own channels. ## Troubleshooting | Symptom | Cause | Fix | | - | - | - | | Every source is classified as Public | Owned and Competitor domains are not configured | Set them under **Configuration**. | | The Citations tab shows no rows | No cited pages match the current filters, or the category has no completed runs | Widen the date range, clear the market, persona and AI model filters, or check that the category is active. | | Prioritization shows a dash for a page | The page has too few citations in the period | Widen the date range. Pages with few citations are not prioritised. | | Sentiment shows a dash for a page | No sentence on the page names your brand | This is expected. Only sentences that name your brand are read for sentiment. | | The Sources table re-sorted unexpectedly | A column header was selected | Opening a tooltip does not re-sort; select the column header again to change the sort. | ## Related * [Content Generation](https://developers.perform.ai/products/ai-commerce-visibility/content-generation.md) * [Prompts](https://developers.perform.ai/products/ai-commerce-visibility/prompts.md) * [Brand Visibility](https://developers.perform.ai/products/ai-commerce-visibility/brand-visibility.md) * [AI Commerce Visibility overview](https://developers.perform.ai/products/ai-commerce-visibility/overview.md) This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.